The Equity has been covering the events of our communities for more than 140 years.
In recent years, the needs and news consumption habits of our audience have changed. As new generations are raised with the Internet baked into everyday life, they have migrated away from the traditional printed newspaper in favor of consuming news and events on their computers and smartphones. The common misconception is that people have stopped caring about news – but in fact, we have strong readership and engagement in both print and online!
Our Readers
Every week, 4,000 people read The Equity in print. More than 1,500 people subscribe to our bi-weekly newsletter, and nearly 500 people log into their online account at least once a month.
Print Audience
The Equity publishes a weekly newspaper every Wednesday, delivered to homes and available at corner stores throughout the Pontiac and Ottawa Valley. As a subscription-based publication, The Equity is welcomed into our readers’ homes each week and read from cover to cover.
Print Advertising:
- Allows businesses to convey multiple or more complicated messages, as people reading a newspaper tend to take their time.
- Effective for reaching a larger audience quickly.
- Offers a tangible, trusted medium that many readers still value.
Here is some information about The Equity’s print readership:
- Strong weekly subscription-based readership in anglophone communities such as Shawville, Clarendon, Quyon, and Campbell's Bay
- Three quarters of of readers subscribe annually, while 25% pick up a copy at their local store
- Print subscribers typically have a higher than average household income and level of education
Digital Audience
Our digital audience represents the entire Pontiac region, from Luskville to Swisha and beyond. Most of the content on TheEquity.ca is behind a paywall, requiring readers to register or subscribe for access. We have recently launched a free plan that allows non-subscribers limited access to our website in exchange for registering with an email address.
Digital Advertising:
- Competes for attention while people are scrolling, so messages need to be shorter with strong calls to action.
- Drives traffic to your website for more information.
- Highly targetable and trackable, showing you the results of your campaigns in real time.
Here is some information about our digital audience:
- Hundreds of digital-only subscribers across the region, regardless of municipality
- A younger audience compared to the typical print reader
- Traffic spikes on Tuesday afternoons, shortly after the digital edition is published
- Advertising tracking available, including key metrics such as impressions and clicks
Interested in Advertising with The Equity?
Our advertising team is ready to assist with your marketing needs. Please contact us via email below or call us at 819-647-2204.